Evidaxia
Health technology assessment

HTA consultancy, from the assessor’s side of the table.

Health technology assessment support across the UK, Ireland and the EU, led by a former NICE HTA Technical Lead and Analyst who has read submissions the way committees read them.

Reviewed by Hasan Bari, Founder and Managing Director · Updated October 2026

One assessment philosophy, several systems

Every HTA system asks a version of the same question: does this technology offer enough benefit, with enough certainty, at an acceptable cost to the system? The way the question is asked differs. NICE and SMC weigh cost-effectiveness with explicit modifiers; NCPE combines a rapid review with full assessment where needed; the EU JCA assesses relative clinical effectiveness only and leaves value judgements to member states.

We design evidence so it travels across these systems, and adapt it to the specific expectations of each.

HTA services

What assessors look for

In our experience, strong submissions rarely turn on a single number. They earn credibility when the decision problem matches the scope, when indirect comparisons rest on tested assumptions, and when extrapolation choices are justified against clinical plausibility. We review evidence packages against those questions before submission, while there is still time to address them. Our analyses of the NICE severity modifier, survival extrapolation and JCA PICO scoping explain how.

Why Evidaxia

Our founder worked inside NICE as an HTA Technical Lead and Analyst, and has since supported company submissions to NICE, SMC, AWMSG, NCPE, CDA-AMC and the EU JCA. We combine that assessor perspective with senior, hands-on delivery.

How the main HTA systems compare

NICE (England)SMC (Scotland)NCPE and HIQA methods (Ireland)EU joint clinical assessment
What is assessedClinical and cost effectivenessClinical and cost effectivenessClinical and cost effectiveness, with budget impactRelative clinical effects (effectiveness and safety) only
Cost perspectiveNHS and personal social servicesNHSScotland and social workPublicly funded health and social care system (the HSE)Not applicable
Discount rate3.5% a year3.5% a year4.0% a year after the first yearNot applicable
Preferred HRQoL measureEQ-5D in adultsEQ-5D in adultsGeneric preference-based measures such as EQ-5D or SF-6DOutcomes as set by the assessment scope

Sources: NICE technology appraisal and highly specialised technologies manual (PMG36); SMC guidance to submitting companies for completion of the New Product Assessment Form (October 2026); HIQA National Guidelines for the Economic Evaluation of Health Technologies in Ireland (March 2025); European Commission guidance on joint clinical assessments under Regulation (EU) 2021/2282. For a wider view across Europe, see our HTA requirements comparison.

When HTA expertise adds most value

HTA input is useful at every stage, and its value is greatest where decisions are still open:

  • Clinical development: Comparators, end points and subgroups chosen with HTA questions in mind, supported where useful by early advice such as joint scientific consultation.
  • Before scoping: Anticipating the PICOs for the JCA and the decision problem for NICE, so that evidence work starts early. See JCA PICO scoping.
  • Submission: A coherent package of review, comparisons, model and narrative, prepared by one senior team.
  • Assessment and committee: Well-prepared responses to clarification questions and assessment reports, and confident committee preparation.
  • After the recommendation: Resubmissions, managed access and updated analyses as new data mature.

How it connects

HTA consultancy draws on the full evidence chain. Systematic reviews and indirect treatment comparisons establish relative effectiveness; health economic models and budget impact models translate it into value and affordability; and market access strategy connects the recommendation with pricing and uptake. Our analysis of one evidence plan for NICE and the JCA shows how these pieces can be designed once and used across several systems.

Because one senior team works across these services, the assumptions in the review, the comparisons, the model and the written submission stay consistent, and each piece can be updated efficiently when new data or a new comparator arrives.

HTA submission
“We needed a submission that would meet the committee's evidence standards on a tight timeline. The economic case was clear, the clinical arguments were grounded in the evidence, and clarification questions were answered quickly. The appraisal reached a positive recommendation.”
Market Access Lead, mid-size biotech company

Client names are withheld at their request for confidentiality.

FAQ

Common questions

Anything else? Email info@evidaxia.com.

What is a health technology assessment consultancy?

An HTA consultancy helps manufacturers prepare the clinical and economic evidence, models and dossiers that HTA bodies use to make reimbursement recommendations, and supports them through clarification, committee and resubmission stages.

Which HTA bodies do you work with?

Mainly NICE, SMC and AWMSG in the UK, NCPE in Ireland, CDA-AMC in Canada and the EU joint clinical assessment.

When should HTA planning start?

Ideally during phase II or early phase III, when trial design can still be shaped by what HTA bodies will ask. Late planning is still valuable, but options narrow.

Do you support resubmissions?

Yes. We support resubmissions, responses to draft guidance and revised economic analyses at any stage of an appraisal, including after an optimised recommendation.

Does the EU joint clinical assessment include cost-effectiveness?

No. The JCA provides a scientific analysis of the relative effects of a health technology on health outcomes. Cost-effectiveness, budget impact, price and reimbursement remain national decisions, so companies plan national submissions alongside the JCA.

Do NICE and SMC use the same reference case?

They are closely aligned, with a 3.5% discount rate and EQ-5D as the preferred measure in adults, but the details differ. SMC uses an NHSScotland and social work cost perspective, takes the patient perspective on outcomes as the base case with a patient and carer perspective as additional analysis where relevant, and has its own submission form and process, including PACE meetings for eligible medicines, so we adapt the evidence for each.

Start a conversation

Talk to a senior consultant about your submission.

Start with a free, no-obligation 30-minute call with a senior consultant.