Evidaxia
Health economics and outcomes research

HEOR consultancy, built for the decisions that follow.

Health economics and outcomes research for pharmaceutical, biotech and MedTech companies, designed from the start around what HTA bodies and payers in the UK, Ireland and the EU will ask.

Reviewed by Hasan Bari, Founder and Managing Director · Updated October 2026

HEOR that starts with the decision

HEOR is only as useful as the decision it informs. A model that answers the right comparison, and an evidence synthesis that an External Assessment Group can follow and accept, saves time and builds credibility when it matters most. We start every engagement by asking which decision the evidence must support, which agency will judge it, and what that agency is likely to question.

That means aligning the clinical question (the PICO), the synthesis methods and the economic model before any analysis begins, so that each piece of evidence flows into the next without rework.

What we deliver

Where we work

Most of our work supports decisions in England, Scotland, Wales and Ireland, and the EU joint clinical assessment, with model and evidence adaptation for Canada and other European markets. See UK HTA submissions, NCPE submissions in Ireland and EU JCA dossiers.

How we work

  1. Frame: Agree the decision problem, the comparators and the evidence each agency will expect.
  2. Plan: Design the evidence programme so the review, the synthesis and the model fit together.
  3. Build: Senior analysts build and document every component, with independent quality control.
  4. Defend: We support clarification questions, technical engagement and committee preparation.

Why Evidaxia

Evidaxia is led by Hasan Bari, a clinician and health economist with more than a decade in healthcare and a former NICE HTA Technical Lead and Analyst. We know how assessment groups critique models and evidence syntheses, because we have done that critique ourselves. Our insights set out how we think about the methods.

Model adaptation
“We handed over a global model and got back a Canadian adaptation for CDA-AMC that was easy to audit and easy to explain to payers. Assumptions were documented, every change was traceable, and questions got direct answers.”
Account Director, pharmaceutical company

Client names are withheld at their request for confidentiality.

FAQ

Common questions

Anything else? Email info@evidaxia.com.

What does a HEOR consultancy do?

A HEOR consultancy generates and analyses the clinical and economic evidence that HTA bodies, payers and health systems use to decide whether a technology offers value, including economic models, systematic reviews, indirect comparisons and real-world evidence.

Which countries do you cover?

Mainly England, Scotland, Wales, Ireland and the EU joint clinical assessment, with model and evidence adaptation for Canada and other European markets.

Do you work with small and mid-size companies?

Yes. Much of our work is with small and mid-size pharmaceutical, biotech and MedTech companies that need senior HEOR expertise without building a large in-house team.

Can you work alongside our in-house team or agency?

Yes. We can deliver a full programme or a defined component, such as the model, the indirect comparisons or an independent quality review.

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